As I mentioned in my second post, I will also be sharing my observations as I blog, tweet, link and learn my way across the web. So here goes...
In my first week, I prematurely published a post, took it down, and then reposted it. I also deleted all of the direct messages in my twitter account and then learned they then also disappear from the other person's timeline. I just wanted to delete all of the auto-follow messages, and I wasn't paying attention (the tape-delayed Olympic banter between the ageless Bob Costas and Chris Collinsworth can be so distracting) and ended up deleting all of them.
Right before I launched my blog, I also started using twitter in earnest. I had observed it from afar for quite a while, but had not been actively participating. So I started tweeting, and following, and retweeting, and @replying and so on and so on. And what I slowly came to realize is that as I began following all of the Web sites I normally visit, that twitter was slowly becoming the place where I got my news and information fix. I didn't visit my favorite sites unless it was through a twitter link they had posted linking back to their sites...
And what I discovered (and my observation was confirmed by this article posted on ReadWriteWeb) is that, in a way, social media is the new search. We rely on our feeds for information. We passively search by letting the information come to us. Sure we will still search for something on the Web through the traditional search engines, but the more and more, we are letting it come to us via our social networks. And in turn passing it along when we find something we like. Search is still and will continue to be extremely relevant, as demonstrated by the latest iteration of the facebook design where the search bar has been moved front and center, but social interaction is slowly replacing search engine optimization as the primary factor of sites in search of traffic. That means that as we continue to blog, tweet, link and learn, we are all, actively or passively, shaping the future of the web.
Right before I launched my blog, I also started using twitter in earnest. I had observed it from afar for quite a while, but had not been actively participating. So I started tweeting, and following, and retweeting, and @replying and so on and so on. And what I slowly came to realize is that as I began following all of the Web sites I normally visit, that twitter was slowly becoming the place where I got my news and information fix. I didn't visit my favorite sites unless it was through a twitter link they had posted linking back to their sites...
And what I discovered (and my observation was confirmed by this article posted on ReadWriteWeb) is that, in a way, social media is the new search. We rely on our feeds for information. We passively search by letting the information come to us. Sure we will still search for something on the Web through the traditional search engines, but the more and more, we are letting it come to us via our social networks. And in turn passing it along when we find something we like. Search is still and will continue to be extremely relevant, as demonstrated by the latest iteration of the facebook design where the search bar has been moved front and center, but social interaction is slowly replacing search engine optimization as the primary factor of sites in search of traffic. That means that as we continue to blog, tweet, link and learn, we are all, actively or passively, shaping the future of the web.
1 comment:
Great post, Stein! Search engine marketing, and SEO, remain to be incredibly effective at being discovered. However, there is merit in your statement that social involvement is affecting your ability to be found. As is evidenced by Bing and Google incorporating Twitter feeds into live search, it is even more important than ever for brands, products, people, etc. to be engaged in social networks. What is driving this? People trust people, not Web sites.
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