2013 state of inbound marketing (via hubspot).

Hubspot has conducted their annual state of inbound marketing survey and the results are in. They surveyed 3,339 marketing professionals from 128 countries. I wouldn't go as far as to say that these are discoveries that will disrupt marketing forever (as Hubspot does) but the findings are worth noting. Among them:

• 100% more website conversions result from inbound marketing versus outbound tactics
• 11% of executives lend full support to inbound marketing and 1 of 4 companies align marketing with sales (it is unfortunate these numbers are not higher...but you have to start somewhere)
• 200% cheaper costs-per-lead were driven by organizations with formalized marketing-sales handoffs

HubSpot's 2013 State of Inbound Marketing from HubSpot All-in-one Marketing Software