Twitter is fast becoming a go-to line of communication for people seeking customer service help and brands are realizing this. According to Simply Measured, 30% of top brands are investing in customer service on Twitter. As more people realize Twitter is an option for help, more brands will devote greater resources to this channel and since Twitter is such a public place it is very important for brands to protect their identity and keep their customers happy in front of everyone else. My experience has been good to date. I have had interactions with Square and Uber CSRs that have led to positive resolutions of my issues. What has your experience been using Twitter for customer service interactions?
March 6, 2013
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