instagram embeddable badges.

Instagram is moving up in the world. Fast. That nearly billion dollars Zuckerberg and Co. shelled out for the photo sharing site is looking more and more like a smart buy. Earlier this month Instagram launched embeddable badges. While nothing new in the digital world, it does signal a move away from mobile, as did their launching of a web profile for users (which now enables the use of the badges). Clearly the move away from being a mobile only application is being pushed by Facebook, however, since Facebook has yet to really crack the mobile game, is it smart from them to pull Instagram over to the web so soon? Was the real appeal of Instagram (what has made it the "darling" of those who want to rebel against the fact that their parents are on Facebook) not the fact that it was only mobile and kind of "our" thing? Or is it now a numbers game and Facebook just wants to get as many eyeballs on their new property ASAP. My guess is yes, but we will see. What these badges really do is allow large corporations to place them on their sites and send consumers right over to their Instagram page bringing the service more and more exposure.

In the meantime I have added an Instagram badge on my blog, why not, right?