infographic: social consumers vs social marketers

A nice overview by Brian Solis of this Pivot infographic can be found here. It is interesting to note where the gaps are...what can we do close them?

Highlights include:

1. 76% of marketers feel they know what their customers want yet only 34% have asked customers
2. 83% of consumers seek deals, but only 53% of businesses think that’s what customers really want.
3. 45% of marketers feel that rewards programs are important to customers and 70% of social consumers thought otherwise
4. 59% and 58% of social customers wish to engage businesses to share feedback and to also receive customers service respectively; on the contrary only 37% of marketers believe that these services are in demand by their customers
5. 55% of consumers and 53% of marketers would like to collaborate on improving products and experiences