the social media roi cookbook

It does not surprise me that the key finding of the research from Altimeter was that there is no "one-size-fits-all" approach to measuring social media ROI. According to the researchers it depends on the nature and structure of the business, the nature and type of products or services offered, the type of media being used and the nature and type of customer(s). Well, that doesn't leave much out does it? Regardless, the report provides some very interesting insight and anecdotes from specific campaigns. Have a look for yourself and let me know your thoughts.