February 16, 2011

american red cross twitter goof turns into a win.

Last night the American Red Cross said something on it's Twitter account that you would not expect from the 130 year old humanitarian organization. It was a total goof. Similar to the dreaded "reply all" email flub...

My first thought would be that whoever tweets for the American Red Cross also has their personal Twitter account linked into their HooteSuite, which was indeed the case. Instead of backtracking, they took it in stride and followed-up with this little number...
 

But the story doesn't end there. The mix-up has gotten folks to pledge donations and even Dogfish beer got into the act by encouraging people to give blood via their Twitter account. This goes to show that honesty in the social media world goes a long way.

No comments:

Related Posts with Thumbnails