vine will be a huge success.

That is my prediction. As far as I am concerned Vine is going to be a runaway hit. The mobile video medium is already on fire and this app allows users to create the perfect short burst visual goodness. The keys to it's success are the length (about 6 seconds) and the ability to stop and start your recordings as fast as your finger can touch the screen. That's it. Its brilliance lies in its simplicity. Vines are fun, addictive and really encourage creativity.

Brands stand to gain as well as it seems only logical that eventually there will be promoted videos in people's Vine feed just as there are promoted Tweets on Twitter. In addition, brands can create accounts as they have on Twitter and Instagram and have folks follow their feeds. So there will be plenty of opportunities for brands to link up their paid, owned and earned strategies.

Although it is still in it's infancy and not even close to the size of Instagram the potential is there. It saw a huge spike in uploads this past weekend due to several events including the Grammys, NEMO (snowstorm) and NYC Fashion Week. Over 113,897 videos were posted according to SimplyMeasured.