big data. big deal.

I'm sure some of you out there are over the term "big data" but it looks like it is here to stay. The term might be tired but the actionable information it can provide is invaluable. Here is a visual look at how retailers are using these vast amounts of information. (Notice I didn't say big data.) I find it interesting to note that according to research 90% of the world's data has been created in the past two years.