What are your goals regarding your content marketing? Are you looking to be found? Are you looking for fame? Are you looking for fans? Or are you looking for feedback? As the authors at the Wikibrands blog point out, depending on your goal, your approach will be different for each of the steps. By no means is this an easy task. It requires unique skill sets, persistence and most likely, a group of people.
At the bottom of the pyramid is the basic "getting found". This means folks are locating your brand, product, service or cause on the web. This is about page views plain and simple.
The next step up is a little trickier, fame. This is where the holy grail of the internet lives. What all marketers want there video to be. But you can't make it that way, it can only become...viral.
Up next are fans. We all want more fans. In business meetings we call them brand champions. Ambassadors. Those sound more official. These are the folks that will enable us to grow our audience. They will share, rate and review. They will tell their neighbor, co-worker, the gal sitting next to them on the bus, the taxi driver on the way to the airport, the barista who makes their coffee...you get it.
Lastly, there is feedback. This is when you have established fans who engage you in a dialogue. You collaborate. You create lifetime users. Loyalists who want to help you and collaborate and give you ideas. In other words, influencers.
Check out the Wikibrands article for some tactics and tools to help you achieve each step and become an internet rock star.
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