finally a qr code success story.

According to an Econsultancy article published today, Glamour magazine recently published a "social" edition where they produced 512,339 engagements using QR codes. Among a readership of approximately 2M that is about 25%. Very impressive. They also collected 50,814 Facebook "likes". One key to such a high conversion rate is that this was a highly targeted campaign with easy to follow instructions with regards to how scan the QR code. And they built one into their own app. Very smart. Just slapping a QR code on an ad or billboard will not provide meaningful interaction. Once again we learn that highly targeted, well-thought out campaigns prove to be the most successful.