Winning the Zero Moment of Truth is a new (free) eBook by Googler Jim Lecinski, Managing Director of US Sales and Service. He defines the zero moment of truth, or ZMOT as it is affectionately known, as the online decision-making moment. That moment when everything aligns and you proceed to click buy.
If you're a marketer, a CEO, a sales rep, or an aspiring entrepreneur,
this eBook on marketing strategies and the ZMOT will help you understand
this shift in the marketing landscape and show you the strategies it
takes to win.
December 9, 2011
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