infographic: digital marketing report

Here's a nice infographic from Webmarketing123 outlining the current state of digital marketing for B2B and B2C. Here are a few highlights:

• 57% of B2Bs say SEO makes the biggest impact on their lead generation activities
• 55% of companies have closed deals from social media leads
• Social media is expected to see the biggest increase in investment moving into 2012
• B2B marketers invest 1/3 of their digital budgets in SEO activities
• B2C marketers invest most heavily in PPC