Melinda Gates talks about what non-profits can learn from Coca-Cola. This was a TedxChange talk Melinda gave in September.
At TEDxChange, Melinda Gates makes a provocative case for nonprofits taking a cue from corporations such as Coca-Cola, whose plugged-in, global network of marketers and distributors ensures that every remote village wants -- and can get -- a Coke. Why shouldn't this work for condoms, sanitation, vaccinations too?
October 12, 2010
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