October 12, 2010

ted talk. melinda gates on non-profits and coca-cola.

Melinda Gates talks about what non-profits can learn from Coca-Cola. This was a TedxChange talk Melinda gave in September.

At TEDxChange, Melinda Gates makes a provocative case for nonprofits taking a cue from corporations such as Coca-Cola, whose plugged-in, global network of marketers and distributors ensures that every remote village wants -- and can get -- a Coke. Why shouldn't this work for condoms, sanitation, vaccinations too?


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