Brian Solis has written a great article for Advertising Age in which he emphasizes the need for a social media style guide in order to establish the following:
- What the brand represents in the social web
- Its characteristics
- Brand personality traits
- The voice of the brand
- Attributes and voice necessary at the representative level
- Procedures and guidelines for representation, accountability and workflow
- Metrics for quantifying activity and the intended results
No comments:
Post a Comment