April 24, 2013

2013 state of inbound marketing (via hubspot).

Hubspot has conducted their annual state of inbound marketing survey and the results are in. They surveyed 3,339 marketing professionals from 128 countries. I wouldn't go as far as to say that these are discoveries that will disrupt marketing forever (as Hubspot does) but the findings are worth noting. Among them:
  • 100% more website conversions result from inbound marketing versus outbound tactics
  • 11% of executives lend full support to inbound marketing and 1 of 4 companies align marketing with sales (it is unfortunate these numbers are not higher...but you have to start somewhere)
  • 200% cheaper costs-per-lead were driven by organizations with formalized marketing-sales handoffs

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