March 27, 2013

what your instagram filter says about you.

Here is a fun infographic created by Column Five and Marketo that takes a look at the which types of folks use which filters on Instagram. While it is difficult to discern exactly how they put the profiles together, other than their source list, it does provide real insight into which filters are the most popular, how many active users there and how many photos are uploaded each day. And for those marketers looking to reach the 18-24 demographic, it appears that 54% of Instagram users fall into that age bracket. What brands do you think are making good use of this channel?

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