August 27, 2013

brands with personality: old spice & taco bell

Brands should have personality. They should have a voice and allow us to connect with them on an emotional level (and when a brand is truly connecting they create a Lovemark). We love it when brands respond to our posts, tweets, etc. but let's be honest, it is even better when two brands interact. Here is the fantastic exchange between Taco Bell and Old Spice on Twitter that takes this idea to the next level...

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