nearly half of all website traffic comes from natural search.

Conductor just completed a fascinating study where they analyzed traffic to 30 websites across six industries. They looked at inbound traffic over a one-year period, analyzing over 310 million visits in total. And what they found was that natural search drives the most traffic of all channels (47%). What this demonstrates is that SEO is still king when it comes to driving traffic. It is interesting to note that social comprises 2%, which might not seem like a lot but I bet this an increase over the previous year. And if they conduct the same study next year I bet there would be slight increase again.